Original Pattern Brewing Company
Original Pattern Brewing Company is an award winning, employee owned brewery and tasting room in Oakland, California. Through their love of science and fermentation, they aim to create something new and interesting with each beer. You can read more about the branding here.
Play partnered with Original Pattern Brewing Company to create something that could grow, evolve, and reflect the spirit of a company committed to constant flavor experimentation. The Original Pattern name was the genesis of the system, made of consistent elements that rearrange, rotate, expand and contract. Every new brew has a different typeface, color, and pattern based on its taste, the hops it uses, and, of course, its name.